Our Story
Our Story
Alfred is a gender-neutral childrenswear studio focused on modern seasonless wardrobe staples that are made to last for multi-generational use.
Dreamt up by new parents Matt Ogilvie & Alice McMullin in 2021, after feeling uninspired by the mass-produced, Alfred was born with a clear focus on contemporary workwear for kids.
Designed in Australia and made using quality stitching, seams and fabrics, Alfred’ seasonless sets are made to be interchangeable for multiple uses and looks that endure the test of time.